The Impulse Shopping: Fact Sheet
Most shoppers have probably experienced a certain situation on which they are bound to purchase something unplanned. For instance, have you experienced adding one pack of gum into your shopping cart while waiting for your items to be counted? If such instance ever happened to you, then you have been a dupe of an impulse shopping.
These unplanned purchases don’t just help in driving the economy, yet also place shoppers in a good mood through relieving some negative emotions like anger and stress. Therefore, who often shop on impulse and what things usually do they purchase? Reading the following paragraphs should help you have a better understanding of this.
Why Consumers Purchase on Impulse
According to statistics, 88 percent of the total impulse purchases are created primarily because the items are on sale. It is also a fact that sports equipment and jewelry items are purchased more on impulse as compared to footwear and body care products. It is also possible that an impulse shopping will decline if a shopping trip is planned. Through this, impulse shopping decreases by 13 percent. You may also observe that those shoppers who visit their local store by their car rather than going on foot are more likely to create an unplanned purchase. This even holds 44 percent of the possibility.
What Consumers Buy
Among 14 percent of the total impulse purchases are food items, many people who tend to get affected by impulse shopping are often allured by deliciously looking food items. In addition, impulse purchases done at traditional stores are heavily influenced by the sounds, smells, and sights inside the store. Instead of purchasing necessary or useful items, many impulse shoppers primarily decide to purchase because buying an item gives them a better mood. Based on report, there are 60 percent of females who made the impulse purchase within the previous year.
Sober impulse shopping issues affect the estimated 2 to 5 percent of adults within the developed economies in the Western. This may severely leave sufferers from feeling distressed and crippled financially. The percentage of impulse shopping may further fall if people decide to shop having the purpose of purchasing forgotten items or immediate needs. The rate of irrational shopping falls by 53 percent because of this.
How Often it Happens
During 40 percent of their entire store visits, shoppers can make the average of three unplanned purchases. Usually, impulse shoppers consider buying because they feel bored, angry, guilty or stressed. A lot of impulse buys are also created because shoppers feel that they can’t let a very attractive offer pass up. Additional fact, those households of unmarried young adults having high incomes conduct 45 percent more unplanned purchasing as compared to married, older households.
An unplanned purchasing may also increase up to 23 percent if the shopping trip is unplanned itself. Sometimes, clothing purchases may also be considered because of impulse buying. However, this type of purchases is still dominated by planned purchases over impulse shopping. With all the facts you discovered about impulse shopping, you will surely watch out every time you go visit a local store, especially if your budget is primarily planned for you basic needs.