Social media influencers can help you market your business more efficiently. However, how can you catch them in a huge sea of social media? Finding them from over 900 million Facebook active users and 340 million Tweeter users is a daunting task. And if you are using WordPress, you will need to dig over 740 million blog sites just to find the most influential people among them. Not to mention the 60 hours of video uploaded to YouTube every day.
To catch the biggest social media influencers, you need to navigate strategically and effectively. You can do this by focusing on influencing and scaling your brand message accordingly. The 1-9-90 rule helps determine your brand influence. Out of 100 social media users, 1 of them is actively creating content, 9 are modifying or editing existing an existing content and 90 of them are viewing or reading contents.
The Pros and Cons of 1-9-90 Rule
In this rule, the ones are the big fish. They can be social media bloggers or social media users with a high number of followers. Through their help, you can make your social media page easy to find, become popular on your social media platform and get regular updates and news. The primary thing that you need to do to catch them is to pay for their service. However, you need to do more than that to ensure that they will help you. You need to make sure that you and the social media influencer you chose have the same interest and create a personalized pitch that will help them understand the benefits they can get from helping you.
The only thing that you need to remember is that everyone wants to catch the biggest influences in the sea of social media. They are hard to engage, plus you need to gamble with high risk/reward scenario. Your social media influencer can either give your page a good or bad consumer review.
The nines in the 1-9-90 rule are the niche experts. They can help you create a high impact among focused and smaller niche and they are knowledgeable about the interest of their audiences. This means that these people can help you get the word out about your business in a more productive way.
To catch them may take some time, but you can find them by engaging to a conversation on a known topic within their area of interest.
Finally, the nineties are your viewers or readers. They are the silent majority as they don’t announce their presence online. They can be extremely hard to find, but their influence among their group of friends, colleagues and peers is very strong.
To catch them, you need to stay visible online and provide a steady stream of content that will catch their attention and make them your follower. However, tracking them down can cost you hundreds or thousands of dollars.
The word of mouth marketing is free, but you need spend money in order to do it right. Invest on the services of social media influencers and you will see a significant increase in your business sales in few months.