Social media marketing has been one of the best ways to market your products or services. The number of likes on your page or on your post, image or video can increase the popularity of your page. This will lead social media users to click on your page and view what you offer to them. Some of them can turn to potential customers while others may like your page, but both are good for your page. However, did you know that there is a better way to use social media to market your business? Sellers need to wake up. Money talks much louder than likes and this is where social media influencers can help you.
Top Social Media Influencers
1. Bloggers – They are people who actually convince other individuals to read more than 140 characters of web content at a time. According to statistics, 31% of internet purchases are influenced by blogs.
2. Tweeters – They are people who link, reply, share, and produce simple contents, but draws response and retweets.
3. Facebook Forces – They are people who share anything that matters to them, get comments, likes and social media attention.
According to studies, 54% of consumer online purchases are influenced by communities of smaller size. Statistics say that retail websites influence online purchases by 56%, brand websites is 34% and blogs influence 31% of online purchases. Outside these actual points of purchases, blogs are the third party influence for consumers online.
Word Of Mouth Marketing is Free, but it Takes Money to Do It Right
Word of mount marketing is free. This is a myth in online marketing and many people do not take this seriously. By word of mount marketing, marketers expect to raise their online investment by 40% in a year. This is possibly attainable, but if you do it right and you invest money on it, you can raise your investment by more 40% in this year. The 10% of your investment to word of mouth marketing will go to social media expenses and 11% of it will be invested in the efforts of social media bloggers and influencers.
With the importance of social media influencers, the question now is how to find them? Finding social media influencers is not that hard as you think it is. You can start by searching the people who follow you. Find the most influential person in your online community and make use of their influence to maximize the productivity of your page to your business. Try any social media analytic tool to generate followers and find the most influential among them. You can also make efforts to get to know your most passionate fans and meet them personally.
Remember that 74% of consumers rely on social media to analyze their purchasing decisions and 81% of them are influenced by their friends post on their social media accounts before making actual purchases. With the importance of social media marketing, this can be the right time to do it right. Find the most influential social media influencers in your niche and make use of their influence to market your business.