The Connected Millennial Demand for Location-Based Content On-The-Go
Consumer behavior is being re-shaped and influenced by mobile. People buy, shop, interact, consume, and share in different ways because of mobile. The mobile data platform and advertising greatly affect how people decide on their purchases. Developers, analysts, advertisers, and media are aware of the market that they create winning mobile strategies.
As per the shopping behaviors of people, they actually differ from ages. From ages eighteen to thirty-four, seventeen percent are doing their research on mobile phones before purchasing from a store. Twenty-three percent are doing their research on mobile phone and then purchasing online while thirteen percent are using mobile device in comparing the prices of certain products and services. It also shows that forty-five percent are using mobile phones to further research product information before purchasing large ticket items.
From ages thirty-five to fifty-four, thirty-two percent of people are doing their research on their mobile phones and then purchasing on store. Thirty-one percent are doing their research on mobile phones and then purchasing online. There is also thirty-four percent people who are using mobile phones to compare the prices of products, and thirty-four percent are using mobile devices to research more about the product details or information before trying to buy large ticket items. The survey is conducted over two-thousand five hundred people on public Wi-Fi and mobile apps from the month of June to August, in 2011.
Actually, sixty percent of male and forty percent of female are using mobile devices. As you can see, the difference is almost twenty percent.
Number of Devices
On the average, people own two point four devices wherein only thirty percent are using them to connect on-the-go; seventy-on percent are using laptop; sixty-two percent are using smartphone; and thirty-eight percent are using Wi-Fi music player.
On the other hand, only twenty-eight percent of people are interested in using location-based applications three times a day. The majority is interested in searching for store locations with fifty-three percent; POI’s with forty-six percent; connecting or relating with others with forty percent; and checking in with thirty-two percent.
Consumer Behaviors with Mobile
In regard with the purchasing behaviors of consumers on mobile phones, there is a significant difference seen from ages eighteen to thirty-four and ages thirty-five to fifty-four.
From ages eighteen to thirty-four, fourteen percent of consumers are not interested in purchasing with the use of a mobile phone; fourteen percent of consumers are interested to purchase products that range from two-hundred fifty dollars to four-hundred ninety-nine dollars; seventeen percent of consumers are interested to purchase over five-hundred dollar worth of product; fifteen percent of consumers are interested to purchase over one-hundred to two-hundred forty-nine dollar worth of product.
More so, forty-eight percent consumers are more likely to connect with an advertisement that is related to their own location. Fifty-six percent of those are also willing to possibly share their own location for a more related content. However, eighty-one percent of those people likely prefer local content for free that is also supported by advertisements instead of spending for content without advertisements.