bocoto

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Description:

Bocoto is a new micro review site for service professionals. Users review the employee not the business. It is great for businesses where a single employee primarily determines the customer experience (such as a hair stylist). Bocoto makes it easier to find the best service professionals in your area (and also help identify who to stay away from!). Bocoto was founded by an MIT alums. It was founded in Chicago and it was created with the goal of helping users find the best service professionals in their area. As opposed to most review sites, Bocoto allows you to review the individual, not the business. This gives the consumer more control over the level of service he/she receives when going to a service based business. The reviews are micro reviews (140 characters or less) to help focus on the pros/cons of the employee rather than allowing for lengthy and often irrelevant reviews. It uses the Twitter login API to eliminate the need to create yet another account. We are planning on adding Facebook login soon.